A professional headshot in London can cost anything from under £60 to well over £400. The headline price tells you less than you think. What matters is what you get for it: how much direction, how many finished images, how quickly they arrive and whether a studio you will never see again is quietly on the bill.
Pricing checked and updated: 6 October 2026
Most individual headshot sessions in London cost between about £100 and £250, with established studios charging £300 or more. Zero B.S. Photos charges £69, £99 or £149, with 3, 6 or 10 edited images and delivery within three working days.
How much does a professional headshot cost in London?
There is no standard rate, because photographers package very different things under the same name. These are the broad bands you will find.
| Price | What you typically get | Best for |
|---|---|---|
| Under £60 | Photo booths, pop-ups and event mini-sessions. One or two images, little direction, fast throughput. | A quick upgrade from a selfie |
| £60 to £150 | Independent photographers working at fixed locations or on short guided sessions. Usually 3 to 12 edited images. | LinkedIn, websites, speaker bios |
| £150 to £250 | Studio sessions of 20 to 45 minutes. Often one to five edited images, sometimes before VAT. | People who want a studio look |
| £250 to £450+ | Established names, longer sessions, several backgrounds or outfits, on-location shoots and detailed retouching. | Senior profiles, press, personal brands |
Market bands checked against published pricing from Soora (studio sessions from £110 to £250 before VAT, on-location from £170) and Airtasker's UK cost guide (corporate headshots typically £100 to £200). Some well-known London studios do not publish prices at all. Prices and inclusions change, so always ask for a written quote.
What changes the price?
- Studio overhead. Central London studio rent is a big part of what many sessions cost.
- Session length. Longer sessions cost more, though direction matters far more than minutes.
- Number of edited images. One finished image and twelve are very different deals.
- Retouching. Light, natural editing costs less than detailed skin and background work.
- Location. A photographer travelling to you costs more than you travelling to them.
- VAT. Some studios quote before VAT, which adds 20% at checkout.
- Delivery speed. Rush delivery is usually an extra.
The number worth comparing: cost per finished image
Two sessions with the same headline price can be worlds apart. A £170 package with three images, plus VAT, works out at £68 per finished image. A £99 session with six images works out at £16.50 each.
That is not the whole story. You only need one great photo for LinkedIn, and a single brilliant image beats twelve forgettable ones. But a set of options means you can pick the expression that feels like you, and use different crops for your website, speaker bio and email signature.
Does a lower price mean a worse headshot?
Not necessarily. Price follows overhead as much as quality. A photographer without studio rent can charge less without cutting corners on the photo itself. What drops quality is rushed sessions, no direction and heavy-handed editing.
Check these before you book, whatever the price
- a portfolio full of relaxed, natural-looking people, not stiff poses
- clear direction during the session, especially if you dislike being photographed
- the exact number of edited images included
- a stated delivery time, ideally within a week
- professional usage for LinkedIn, websites and press
- whether VAT and travel are included
For more detail, see how to choose a headshot photographer in London, what makes a good professional headshot and our guide to affordable headshots in London.
What about AI headshots?
AI headshot apps typically charge somewhere between £20 and £60 for a batch of generated images, according to BetterPic's own pricing overview. They are fast and get some things right. But they often produce a version of you that looks slightly off to anyone who has met you, which is a problem anywhere trust is built on first impressions. We compare the two properly in AI vs professional headshots for LinkedIn.
What Zero B.S. Photos charges
Three packages. Every one includes clear direction, hand-edited images and delivery within three working days through a private online gallery.
| Package | What's included | Edited images |
|---|---|---|
| Done · £69 | 10 to 20 minutes, one outfit. A focused professional refresh. | 3 |
| Dialled · £99 | 20 to 30 minutes, up to two outfits. More expressions, framing and looks. Our recommended package. | 6 |
| Loaded · £149 | 30 to 45 minutes, up to two outfits, advanced retouching on four hero images. | 10 |
Add-ons: next-working-day delivery £19, extra edited images £12 each, chosen from your gallery after the session.
Sessions run every week at fixed spots, and the day you book sets the location. Mondays and Tuesdays are indoors with studio lighting at the ZBS studio in Borough. Wednesdays and Saturdays are outdoors at King's Cross, and Thursdays outdoors at London Bridge and Bankside. Same packages and prices either way. Fixed locations, a lean studio and short, guided sessions are how the price stays sensible.
Booking for a team? Office team headshots start at £39 a person. See our team headshot cost guide or team headshots in London.
Frequently asked questions
How much does a professional headshot cost in London?
Most individual sessions cost between about £100 and £250, and established studios often charge £300 or more. Zero B.S. Photos charges £69 to £149 depending on session length and the number of edited images.
Is a £69 headshot any good?
It can be. Price follows overhead as much as quality. Check the portfolio, the number of edited images and whether you get proper direction. The Zero B.S. Done package includes a guided session and three hand-edited images.
How many headshots do I actually need?
One great image covers LinkedIn. Three to eight gives you options for your website, speaker bios, email signature and press, plus room to pick the expression you like most.
Do London headshot prices include VAT?
Not always. Some studios quote before VAT, which adds 20%. Zero B.S. Photos prices are the full price you pay.
How quickly will I get my headshots?
Zero B.S. Photos delivers within three working days. Next-working-day delivery is available for £19.
Can I get a professional headshot in London this week?
Usually, yes. Zero B.S. Photos runs sessions every Monday to Thursday and on Saturdays, and same-day appointments can sometimes be booked with two hours' notice.
Get your headshot sorted.
Pick a package and a day. The location follows the day you choose. Not sure what to wear? Read our guide to what to wear for a headshot.
See prices & availability